AI Insights · Timothy · July 2025
Top Personal Finance Apps on iOS in the Middle East, Q2 2025
Explore the performance trends of the top five personal finance apps on iOS in the Middle East during Q2 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, personal finance apps on iOS in the Middle East exhibited varied performance trends. Using data from Sensor Tower, we explore the top five applications in this category.
Drahim: Manage & Grow Finances from Drahim LLC saw a notable fluctuation in weekly downloads, peaking at approximately 23.7K in mid-June. Revenue trends were similarly dynamic, with a high of about $3.1K in late April. Active users increased from 75.6K to over 100K by late May, before settling at around 79.4K by the end of June.
Splitwise had a moderate rise in weekly revenue, reaching about $1.7K in early June. Downloads fluctuated, with a peak of 4.1K at the start of June, while active users experienced a decline from 62.7K to 50.8K over the quarter.
YNAB demonstrated stable revenue, peaking at $860 in early June. Downloads remained low but consistent, with a slight increase to 205 in late May. Active users hovered around 700, with minor fluctuations throughout the quarter.
FamilyBiz - כסף ביטוח פנסיה experienced a significant spike in revenue in mid-May, reaching $1.4K. Downloads were minimal, peaking at 188 in early April, while active users remained stable, increasing slightly to 2.5K by the end of June.
Finally, دفتر الحسابات showed a steady increase in revenue, peaking at $423 in early June. Downloads remained consistent, with minor increases throughout, peaking at 493 in late June.
For more detailed insights and data, visit Sensor Tower's platform.
